Business promotion using Facebook Twitter & Instagram

 

Business promotion using Facebook Twitter & Instagram

 

Hi everyone, hope you all doing well.

 How Facebook, Twitter & Instagram can help to promote your business?? 

 

So talking about how social media marketing helps your business, we need a complete idea about what is SEM.

 

Starting with the basics we need to know what is SEM. 

 

I think everyone has a small idea about SEM right?

 If not that’s okay, we are going to discuss from some basics of SEM and SEO

 

 

Social Media Marketing 

 

What do you think it is?

 

Marketing through any social media platform can define as SMM. Now SMM is an important part of marketing for businesses. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired Product or Services.

 

Search Engine Optimization 

 

SEO if you want to google recognize your business or website then you need to do some techniques on your website, that techniques you use on your website are called SEO. I think you'll get a detailed idea about SEO in my previous blogs.

 

Now we are going to discuss how these techniques help your business.

 

How?

More than half of the world are using social media.  Over 4.57 billion of people in the world are using the internet or digital platforms.  So think like this if you use this platforms for your business you are going to know by billions people's. Amazing nah.

 

Now let’s see about various social media platforms and how they can help your business. 

 

Facebook 

 

Facebook is the biggest social network platform worldwide. Over 2.5 billion people are using Facebook.  If you done your business promotion through fb you can reach billions of people. It is not a matter that what kind of audiences you need you can find them here.

Facebooks micro targeting features allows you to target your exact audience. You can get your audience who are likely to want your services.

 

Now we can discuss something about the Advantages of Facebook Advertising.

 

1. You can target your exact audiences: - you can target people who has the same interests, behavior, target an age group, set a location or language based target, etc... You can even target your competitor’s fans. 

2. You can get analytic reports about your ad through Facebook: - like post reach, likes, performance rate, clicks, conversations etc...

3. You can reach more people than your organic post.

4. You can find new leads

5. Allows you to remarket your products or Services. 

 

There are various types of ad formats in Facebook like

 

• ·       Video ads
• ·       Photo ad
• ·       Slideshow
• ·       Story ads

 

Talking about ad objectives

 

Mainly there are 3 type

 

1 Awareness Ads; - helps to discover your business and your products, services to audience. Most of them really don’t know about a business like you are really exist so inform them that you are existing.  You can use this type for brand awareness, page or post reach, local awareness...

2 Consideration Ads; - let people think about your business.  You can use this type of ads for drive your audience to website, engagements, lead generation, views etc...

3 Conversion Ads; - letting audiences to make a move on your ads, like purchasing a product through ads. This type is mainly for product sales businesses. 

 

 

Twitter

 

 Twitter advertising gives you the best opportunity to promote your brand.  Mainly there are 4 types of ads in twitter

 

1.     Promoted Tweets: - you can promote your contents. This helps you to reach tweet contents to the audiences who are not already following you.

2.     Promoted Profile: - it helps you to promote your brand profile and get followers.

3.     Promoted Twitter Trends: - your ad will show in the list of Twitter most trending topic or hashtags list.

4.     Promoter Twitter Moments: - you can promote your business in twitter stories.

 

 

Instagram 

 

Instagram is one of the key tool of advertisements for all social media marketer.

 

 Over 928 million people are using this platform. You can advertise your business with the help of parent company Facebooks targeting options or tools. 

 

There are 8 types of ads in Instagram 

• 1.     Photo Ads
• 2.     Video Ads
• 3.     Shopping Ads
• 4.     Igtv Ads
• 5.     Story Ads: - app install, brand awareness, conversion, lead generation, reach etc... you can add call to action buttons like learn more messages, call, book now, apply now, get offer, etc..
• 6.     Carousel Ads: - multiple images or videos in a single ad. This helps to improve the rate of conversations. 
• 7.     Explore Ads
• 8.     Collection Ads: - helps viewers to easy brows or purchase products and Services. Use this for Conversion, catalog sales, store traffic etc... You can add learn more or purchase buttons into this type of ads.