On Page SEO Optimization Tips and Guidelines

On-Page Optimization

On-page optimization means working within the website, for example, make a change or edit the content of the web page.

A snippet includes the SEO title, the URL, and meta description.

SEO Title optimization

It is an important part of on-page optimization. A title tag must be a short and descriptive one. The title tag is the first one that is shown, so it is a very important one. In a title tang, there must be your name/ business name/site name and add other important features about the site.  The title must have three or more words, only then google gets clarity about our site. But in your title, you can write only 55 to 60 characters. Google cannot display long sentences that have more than 512-pixel width. But in Google search box we can write 70 characters.  The title tag represents the whole content of your webpage.

So we must care about these things,

• No spelling mistakes.

• No grammatical errors.

• The title must be clear and impressive.

• Title should be bold.

• Never use the same title to all your web pages, that means the title should be unique.

• Do not use full capital letters but we can add capital letters at the beginning of a word.

Meta description 

 Meta description is also an important one. We cannot avoid this. A meta description should contain a brief about the website's services and focusing areas. We can add Meta description from our content, but never use the same to all other webpages. And we can use the keyword once but the overuse of the keyword considered as spamming. In our Meta description, we can add schemes like special offers. In a webpage optimization, we can use 155 to 160 characters, but in a post-optimization, we can only use a maximum of 155 characters. It is because of in a post google add a date with the Meta description. The pixel width of the Meta description is 1024 only. 

Rich snippet

Rich snippets are very attractive, and in a rich snippet there we can see star rating. A site with a star rating has more chances to get a click by the user.

Human cannibals mean the web pages in the same site fight for one keyword.

                                                                                        
Header tag Optimization (H1 & H2)

A body optimization headline is the most important one than the other body parts. We can add 8 to 10 words in a head portion. And always include the focusing keyword in the heading tag. The Head must be an attractive and impressive one. In the case of content, never make it too long. Don’t repeat the keyword over and over. Use keyword in the starting of the paragraph is a better one than adding keywords sprinkle. 

Content optimization

In a content optimization we must care about some important points, never add hyperlinks to focusing keywords.in a sentence uses a maximum of 20 words, and make each sentence simple to understand by the reader. By bold the important words never helps to increase the ranking. But in a big paragraph, we can add two or three words in bold, it will help the reader to read easily and miss the chance to omit or repeat the sentence. 

Bold our keyword or the important word is helps the reader to understand the main theme of our content. 

Keyword density is the percentage of the keywords that we use. 

robot.txt is used to instruct the search engine robots on how to crawl pages on the website.

Image optimization

Image optimization is also an important one like other optimizations. By adding an image with our article helps the reader to understand better. The image we add is must be related to the content. To optimize our images firstly we must take the right file name for the image. Another important one is the alt name, it is used to provide a description of the image. The search engines are unable to read the images, so alt name helps the search engine to read the images.  

Authorship optimization

It is the way for the article authors to connect with their Google profile. Through this practice the advantage of the author is good. Authorship provides authority and validity. A tag rel=”author” confirms authorship. Authorship is also improving our click-through rate.

Steps to establish authorship,

• Create a Google+ profile.

• Link your content with Google+ by adding rel=” author” from your webpage.

• Add contributor’s link to your content from your profile.

I have already published a blog post about history and evolution of search engine optimization.

                                                                                                            Aparna K.S